“A satisfied customer is the best business strategy of all.”
Customer Satisfaction:
Customer satisfaction is defined as a metric that measures how pleased consumers are with the goods, services, and capabilities of a business. Information on customer satisfaction, including polls and reviews, will help a business decide how best to strengthen or improve its goods and services. Customer satisfaction is the key to creating a long-term relationship with your customers. “Customer satisfaction a measurement we use to quantify the degree to which a customer is satisfied with a product, service, or experience. It measures how a customer feels about a brand interaction”, says HubSpot. Customer satisfaction is a primary goal for both big and small company marketing departments. Customer satisfaction, however, goes beyond successful PR. In a time when strong corporate identity is of paramount importance, the influence customer Satisfaction has on a company’s brand is vital, but there are still many tangible benefits for a happy consumer. You need to make sure that Customers are not only satisfied with the support you have given them, but that they are absolutely blown away, to fully improve your odds of keeping your clients. “When customers share their story, they’re not just sharing pain points. They’re teaching you how to make your product, service, and business better. Your customer service organization should be designed to effectively communicate those issues.”– Kristin Smaby, “Being Human is Good Business”.
Customer Delight:
Customer delight is more than just making a customer satisfied with your products or services. The process of exceeding the desires of consumers to create a long-term, meaningful experience around your product or service and brand is consumer delight. When you simply fulfill the needs of consumers, consumer loyalty exists. Although satisfied consumers are beneficial for the business, delighted customers will be more likely to be loyal customers and brand ambassadors for your business. According to HubSpot, it’s about creating “a remarkable experience to users that focuses on their needs, interests, and wishes that leaves them so satisfied, they can’t help but go out and sing the praises of your brand.” By exceeding his/her standards and thus generating a positive emotional response, Customer Delight, the final stage in the inbound technique, is described as shocking a customer. In other words, the product is more than just satisfying people. Satisfied customers use your product, but delighted customers are loyal and actively promote your brand through word-of-mouth. This implies that you need to have a remarkable service by focusing on the wishes, expectations, preferences and desires of the customers in order to gain consumer delight. After purchasing the product or service, you need to make sure your customers are happy, and they continue to be that way. The aim of customer delight is to leave these customers so pleased and fulfilled that they go out of their way to shout about your business.
Ways to improve Customer Delight:
- Solve problems faced by the consumers
- Be on time
- Be beneficial
- Helping clients achieve success
- Listen for feedback from customers
- Be passionate
- Build a Community