When discussing the Proactive and Creative strategy, one thing that we must be clear on is the true meaning of these terms.

The term proactive means handling or dealing with an expected shift of events or difficult situations that are going to happen in the future. Whereas on the other hand, Creative means the ability or power to create things or make them happen in an optimistic way.

Before we move forward with the differences between Proactive Strategy and Creative strategy, let’s discuss these strategies to get a clear understanding.

Explain : Proactive and Creative Strategy

Creative and Proactive strategies are the two most popular strategies that are highly adopted by numerous organisations.

These strategies are the methods adopted by the companies to anticipate and deal with the requirements of the future and threats or challenges that might occur. Creative as well as Proactive strategies are required and are essential for business success.

These strategies are mainly essential to take proactive steps in order to cater to the challenges of the company in advance.

In contrast, Creative strategies are those methods that companies use in a way to develop and implement effective steps that provide surety and support for the long-term growth of the business.

As a result, the creative strategy approach helps the team with guidance and principles for the development of the company.

	Proactive Strategy	Creative Strategy
Meaning	A proactive strategy is an approach to contingency planning.	A Creative strategy is an approach to creating or taking effective steps that can ensure the constant and long growth of the company.
Effect	Strategies are adopted to prevent future uncertainties from happening.	Strategies adopted in the present to ensure smooth operation and company growth in the present and future.
Purpose	To respond to the anticipated difficult events or challenges.	Dealing with the present to ensure smooth operation of the company in the future.
Applicability	The Strategy is used on difficult events, challenges, and threats and preventing them from happening in the future.	The Strategy is used to work on future events to eliminate the chance of challenges and difficult events.
Managing crisis	Low on taking crisis management efforts	Handles and takes charge of the present difficulties as well as the future ones.

 

Final Thoughts 

In a nutshell, The creative strategy differs from the proactive strategy on various levels. The creative strategy applies to both present and future issues.

The proactive strategy, however, anticipates future negative events and analyzes opportunities to prepare for them.

Entities that work with the proactive approach foresee the difficult issues and seek methods to find a solution. However, in the case of the creative strategy, the companies work with the Creative approach and make such positive events or opportunities that can assure a successful future for the company.

In spite of this, preventing the issues and ensuring a successful future requires both strategies. Additionally, entities are more likely to encounter issues from outside the organisation than from within it. In such cases, Proactive strategies are not very effective or helpful. Instead of proactive strategies, taking prompt and creative activities such as Creative strategy is the right way to mitigate the issue.

We can help you improve your business processes and boost your sales with Proactive and Creative strategies. Depending on the type of your business, we will develop and guide you on the most effective strategies.