Background

A growing company established in 2014 with a 15 Cr per annum turnover had internal conflicts, which led to multi-facet challenges in various departments.

Challenge

The foremost challenge, which is the most complex one which the organization faced, was the aggressive conflicts internally which, depleted their fundamental decision-making towards finances, branding, marketing, sales and operations. Unfortunately, lack of clarity to strategic solutions and inadequate business development and OEM development strategy approach brought along its own poor numbers. In addition, it was resulting in poor sales conversions resulting financial challenges. All these challenges cumulatively presented their own warning of competitors skyrocketing their revenue, leaving them behind.

Approach

After a rigorous brainstorming session, we formulated a roadmap, dissected each departmental level challenge, and identified the root cause of each. Next, we curate their Go-To-Market strategy with an intelligent business development action plan & OEM development strategy. Finally defined, identified the accurate method and aligned their goals with their roadmap milestones.

Insight

beWise divested strategic business growth plan with specific milestones to achieve. The branding, marketing, and sales initiatives were executed to align the organization’s overall functioning. PAN India team was developed for their marketing and sales initiatives. Resolving and coming to mutual agreement terms also favoured the smooth functioning of the organization—in-depth competitive analysis of their market positioning and their competitors. Our expert intervention in identifying the target market, clientele & effective sales action plan also enhanced their overall productivity and performance.

Result

The overall results after various initiatives and strategic corrections came in roaring numbers in 2 quarters when the business achieved multiple tangible benefits and increase in sales revenues by 35% and maintaining in the existing clientele by >65%. In addition, the organization’s brand recognition improved, which helped them stand apart from their competitors and position their pricing in the premium range.

Customer Voice