Background

An established electrical and electronic component trading with customised industrial automation solution business with currently a turnover of approx. 10 cr annum having specialization in customised automation for special purpose machines and large scale industrial projects.

Challenge

Before our association, the company’s operations were highly scattered & business was facing various operational challenges due to lack of proper structure, processes, KPI & KRAs & clarity among the leadership team. Due to lack of strategic approach, even after supplying highly technical quality automation projects, company was struggling to get desired recognition & premium in highly competitive & volatile market. Due to lack of leadership vision, organisation was growing but not up to the true potential & facing huge challenges in their lead generation, sales goals, performance oriented team building & conflict of interests among board members.

Approach

After our subsequent precise structured assessment & brainstorming towards analyzing root causes, our experts curated an accurate and practical roadmap to address challenges and accomplish company’s true potential.

Insight

Firstly, they were counselled to put their goals, objectives and align them properly with their roadmap and milestones to achieve the audacious goals. Furthermore, we identified target clientele and how our business model can help prospects curate effectively, which allowed the business to capture the right clients.

Result

The above recommendations and curation of accurate roadmap and business strategy initiated overcoming operational bottlenecks quicker than ever & overachieve organisational goals. Structured sales process & KPI oriented operations helped us to achieve projected sales revenues. Purchase cycle became efficient & reliable which helped business to establish remarkable market reputation. In terms of tangible outcome, business is now able to reduce leakages & growth in annual turnover by more than 30% plus in last 04 years which is now standing closed to 30 Cr of annual turnover…and further growing.

beWise also coached and mentored the business partners to apprehend fundamental differences & towards new roles.

Customer Voice