Despite being the glorified department as organizations depend upon the sales team for revenue generation, most companies have issues in their sales operations. Some sales team challenges are due to operational limitations in company processes and some are due to lack of abilities or downloading of relevant methods and information. Let us understand three of the most common sales challenges faced by Indian Businesses.

Lack of defined Process and Funnel
It is one of the common sales challenges, that drastically affects the performance of sales teams. Without the right process, even the best sales strategy will struggle in execution. In absence of a defined process, the sales activities occur in a haphazard and judgement-oriented manner which is highly ineffective. Once the sales process is defined, there are plenty of relevant tools that the sales team can use to increase their efficiency and performance.

Moreover, with a defined funnel of different sales stages, the team can get better insights and make strategic decisions while also being able measure their performance. The sales team can find better strategies while analyzing the data, and the relevant tools can make you prepare with better tactics to increase sale performance in the market.

Lack of Time Management and Prioritization
Time is very critical in business, and especially in sales, where timing can decide win or loss of sales deals. So it is of paramount importance for the sales team to not only manage their time but also prioritize their tasks or work based on importance or significance. Different techniques can be learned from training programs, to prepare for better time management at individual as well as team level.

The team leader has to have good understanding and experience to manage not only his time but also that of his team for prioritizing things in the company. At individual level, they should learn various aspects of time management to tactfully manage their active and passive work.

Lack of Core Ideology and Communication of USP
In today’s competitive environment, USP (Unique Sales Proposition) is the only thing that helps you make or break deals. It is the only deciding factor for the customer to either choose you or your competitor. Companies have this only thing that can convert a higher number of customers to their products/services. Moreover, as the values and ideology are conveyed by the brand, the sales team should partner with the marketing team to create synergy in the outbound messaging to customers.

Hence, the core sales ideology and the ability to effectively communicate USP to the customer is of utmost importance. Multiple businesses have their own needs, many of them suffer from not only sales and marketing challenges but also the lack of synergy between both.

Merely solving these three problems can enable organizations to increase their sales performance by up to 30%!