Successful Business = Sustainable + Scalable + Saleable!

Business means, “Organized efforts that deliver profits”, does profit alone make a business successful, the answer can be subjective to the business! So, let us understand what makes a
business successful!

Ideas sow the seeds of the business, so in order to succeed we need to have an IDEA, which is relevant to the needs of your customer. Moreover, it gives the purpose to the business and helps us to understand the problems we need to solve or define service we need to cater.

BUSINESS MODEL AND STRATEGY, This part help to define vision, mission, and values along with key factors such as USP (Unique Selling Proposition), pricing and margins, market segmentation, target customers and more. Strategies enable business plan and to make it successful, A well-defined
strategy is the stepping stone to building successful business.

In order to proceed, one needs to define the BUSINESS PLAN. A well-defined plan is the strategic
road map or action plan to align your actions towards your goal. An effective plan empowers us with the approach and methods required to achieve the business goals in the targeted time frame.

Without a team, all the above three are mere paperwork! Hence we need a TEAM that is competent
enough to execute the strategic roadmap, thinks on their toes to evolve and improvise on their
action plan and work well together apart from being individual performers.

Since every resource emanates from FINANCE, it is necessary to forecast your income and expense to calculate how much money you need across a certain period. Moreover. the success of any business is defined by how well the resources are managed, the most crucial resource being finance.

Next is MARKET PENETRATION, to establish market position through effective marketing strategies that reach our target customers and USP that acquires customers. And these processes need to be repeated and improved until a noticeable market share is established as a brand.

Once into operations, the first priority is to achieve OPERATIONAL BREAKEVEN. In other words, the business generates enough cash to pay for its routine expenses without external funding. To do so
the business has to set targets for proportional sales revenue based on gross margins and align all marketing and sales resources towards this goal.

Once the operational break-even is achieved, it is time to pump back recourses required to SCALE
UP the business to the next level and make it BIG!