Have you ever been surprised by knowing how some businesses grow at a rapid speed whereas some take more time just to reach the 15% growth rate? Though simple to understand that marketing is the key, most fail to understand the need and strategies to effectively promote their products or services to majority of the audiences.

In the previous time where TV and newspaper advertisements were the only known tools to promote any business, today outreach of such avenues have been greatly surpassed by digital marketing. Businesses can promote their services with multiple strategies for result-oriented marketing to consistently generate leads.

For effective engagement with the customers, you have to work on marketing strategies to promote your business and effective strategies to increase your sales. Sales and marketing are different from each other, but good marketing strategies build a strong platform to ensure effective sales for the business.

Here are some effective marketing strategies that business owners can use to promote a business to get more customers by effectively generating leads.

Cross marketing strategy to attract versatile customers
One of the effective ways to promote your business is cross-marketing, partnering with other companies that deal with similar customers but with a different product or service, which usually compliments your offering. Thus, giving businesses the option to promote their services by using other company’s customer base consisting of the same demographics.

It enables you to reach a specific targeted audience rather than shooting to masses. It can not only better engage customers but also optimise your efforts. Customers find it effective to deal with the services of a new business when another brand is promoting their offering. In other words, they are passing on your referral to the customer which also greatly increases the probability of sale.

Define the goals and target audience to generate quality traffic
Business owners can find audiences by continuously refining their marketing activities. In other words, you can roughly define your client and promote once to everyone who matches the description. After the first round, based on converted leads, you can add details to your client description. With this refined definition you have narrowed down your marketing target audience for the second round. After sufficient rounds of iterations, your target audience will be fairly defined. But this approach takes its own time and has an associated cost.

Another approach is to refrain from reinventing the wheel and analyse your competitor to know more about target audiences. Well if not in detail, this can always serve as a good reference point to begin with. But before starting marketing campaigns, you have to define your goals to increase returns and reduce costs. For instance, if your affix 100 leads as your goal and also determine a rough cost per lead, you can arrive at a campaign budget to prevent extra cost overruns. Moreover,this will also serve as a constraint and guideline to make you look for the best solution that matches your requirement and fits your budget.

Perform better research on the keywords for PPC and SEO
Starting an ad campaign on google search is a good decision, but if you are not using relevant keywords in the campaign, it will not reach the relevant people and hence fail to create desired impact. Although it gives you the opportunity to appear on the first page of search results, the disconnect or expectation gap between the search phrase and intent of the person searching will keep results at bay.

SEO (Search Engine Optimisation) and PPC (Pay Per Click) need relevant keywords to optimise the campaign. And it is very important to not only to spend time but also hire expertise for keyword research to perform result-oriented marketing campaign. If the relevant keywords are used in the campaign, it will be visible in the search engine result of targeted audiences only.

As your targeted audience is already searching for your offering or affiliated items, he / she has already established a need for your product or service. Hence, effectively generating leads from such audience may not only increase your sales closure rate but also reduce your time invested in irrelevant or low quality leads.